Hotiday raises €5.5M in a funding round led by P101 SGR to create the first decentralised global hotel

The funds will enable the Italian traveltech startup to open new locations in major European resorts and cities, increase services offered to partner hoteliers, and expand the team.

Currently, there are more than 65 hotel professionals working with Hotiday, including leading groups like TH Resorts, and more than 90 destinations in Europe, such as Italy, France, Greece, Portugal, and Spain.

Italy, May 2025 – Traveltech startup Hotiday announces a €5.5 million capital raise.

The funding round was led by P101 SGR, a leading Italian venture capital player with an international focus and saw the participation of 40Jemz as well as both Italian and international business angels.

The finalisation of this round will enable the startup to further expand its portfolio of European destinations, enter new markets and strengthen its presence in existing ones, enhance the range of services offered to hoteliers, establish new partnerships with premium tourist accommodations, and grow the team.

Founded in 2022 from an idea of Vittorio Gargiulo, Federico Brunelli and Federico Di Carlo and developed thanks to the B4i – Bocconi for Innovation acceleration program, Hotiday has experienced exponential growth since beginning. In 2024, with a lean team of just 15 people, the startup skyrocketed with a 500% revenue growth compared to 2023 and debuted its first international Room Collection in Paris.

Today, Hotiday partners with more than 65 hospitality businesses, including leading hotel groups such as TH Resorts, and operates across over 90 destinations in Europe, including Italy, Spain, France, Greece, and Portugal.

Digital and innovative revolution in the traditional hotel market

Hotiday’s strength lies in the innovative approach it brings to redefining the boundaries of the modern hospitality experience, helping hotels manage and leverage their potential while enhancing the traveller experience.

The model is unique: Hotiday not only solves the problem of natural unsold inventory, increasing revenue and occupancy rates, and generating passive income for the properties it works with, but it also becomes a strategic partner, providing concrete tools. From the proprietary Revenue Management System to advanced data analytics, Hotiday enables hotels to optimise pricing strategies and increase revenues and accompany them into the future.

“Hotiday Room Collections” are rooms that Hotiday locates within selected hotels partly through a proprietary algorithm. In this way, Hotiday enriches the guest’s experience with additional services while enabling facilities to optimise room usage strategically. This model gives rise to the world’s first decentralised hotel: a diffuse hotel housed in dedicated areas within partner facilities. A forward-thinking and scalable approach designed for rapid and global expansion.

“We are building something that is unprecedented in the hospitality industry. In a market that is still strongly tied to traditional logics, we have introduced a clear, yet innovative vision that gives value to the hoteliers we work with and offers a better experience for travellers: digital, fluid, and thoughtless. Our achievements and this new funding give us confirmation that we are on the right track and push us to think even bigger. Hotiday is not just a startup, it is a story of innovation and passion, and we are just at the beginning,” says Vittorio Gargiulo, CEO and Co-founder of Hotiday.

With this new deal, P101 SGR finalises the twelfth investment made through Programma 103, a fund also supported by the European Union through the InvestEU Fund and CDP Venture Capital SGR via Digital Transition Fund – PNRR, which makes use of EU resources through NextGeneration EU initiative to foster SMEs’ digital transition.

Stefano Guidotti, Partner at P101, who led the investment transaction in Hotiday, said, “We are excited to support Hotiday in this new phase of growth. The company has successfully brought innovation to a traditional industry like hospitality, identifying a clear market need and responding with an effective tech-driven solution. With over a decade of experience in traveltech and a strong network, P101 will actively contribute to Hotiday’s further development. Thanks to a highly skilled team and a sophisticated proprietary technology, and with our ongoing support, we are confident that the company will quickly unlock its full potential not only in Italy, but also on an international scale.”