Where product founders fit

Connect Ventures is a thesis-led European seed VC specialised in product-led software companies. The firm’s investment lens is anchored in a clear product philosophy—backing “opinionated products, crafted with love and loved by many”—and it uses this as a practical framework to evaluate founders, product quality, user outcomes, and the scalability of go-to-market dynamics. Connect’s approach is designed for early conviction and high-touch partnership at the seed stage, with a strong emphasis on the craft of product building and the measurable signals of “product love” (retention, engagement, referral behaviour, and other category-appropriate usage KPIs). The firm has historically backed a range of defining European product companies, reflecting a consistent focus on teams that can build enduring product advantage and compound it over time.